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Member Stories Karina Kelly

Karina Kelly

Professional Diploma

Member since: February 2016

DMI PRO

Professional Diploma in Digital Marketing

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“In my view, 99% of SME marketing is now digital; therefore, I knew I needed to upskill to support growth in my existing business and launch my new business. ”

What influenced your decision to study in the Digital Field? 

Managed the launch of www.theradiatorshop.ie in 2011 and worked on organic search. It had become apparent to me over the last few years that my skills for marketing where being hampered by my lack of knowledge in the digital field.

Why did you choose to study your course in the Digital Marketing Institute? 

I had been looking at courses for about 12 months and had my eye on the Diploma in Digital Marketing from the institute. The only stumbling block was that all the classes were in Dublin, and as much as I love online retail, I do not enjoy online learning! Travelling to Dublin was not an option with two small children. So when Donegal LEO announced they were going to offer the same course to business owners locally in Letterkenny, I jumped at the chance.

Is there any advice you would give to new or future students at the Digital Marketing Institute? 

Pick a course you have an interest in and then commit 100% to the time you are there. I loved the course, and the lecturers were great. Your key to success in the course is practicing the skills you learn each week. I was lucky in that I had a real company to try out the various digital marketing applications. I really enjoyed the course, and even though I had to drive 1 hour to a 3 hr session on lots of wet winter nights, I always drove home with my head buzzing with new ideas on how I could improve the marketing activities of my own businesses.

In one word, how would you describe your time in the Digital Marketing Institute? 

Pivotal