Specialisation is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to be that change. Become a Member and connect to the industry and white-hot opportunities. Here is the power of the Big Picture. The power to think, to lead, to create.
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We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Professional Diploma in Digital Strategy and Planning that is you. Here is what you need to know:
We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.
Let us pause for a moment to appreciate the great, world-changing tradition of our discipline. Classics never go out of style. The value proposition has held its value through the decades. Know thy audience (research) is still the challenge of a marketeer’s lifetime. The classic marketing mix, the customer journey, communications and creative planning, media strategy and amplifying brand performance are here to stay too. However, along came digital. And it changed everything. How we read, shop, watch movies, date, cook. Our behaviour and lifestyles have been warped around the wonderous possibilities granted to us by tech. Decision-making is not the same. This is what we talk about when we talk about disruption. And it’s thrilling. In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond.
We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning improving ROI understanding your audience. Where can they be found? How to engage them? budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy
Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see
Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Key concepts in marketing automation Automation for generating, managing and nurturing leads Communications - automated, yet still true and relevant Automation data to analyse and report on leads
Money makes marketing go round. But value is where its at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: Key factors to consider when planning a marketing budget Setting that marketing budget How to monitor and optimize a budget during campaign execution The human element. Recruit, train and keep top people
Anything with ‘big’ in the title has got be fascinating, right? If a shade evil? Not so. Let’s change evil to effective because what we have here is a vault of compelling human behaviour. All of humanity is in the data. What is deep and dark, frivolous, light, banal and extraordinary. The secrets of the human heart and existence. And this is great. But the challenge is to turn this vault of humanity into meaning – commercial meaning. But fear not, we’ve got some ideas and practices around that, and they shall be effective. The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly.
As stated above, we are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of.
Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).
By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy.
Who's it for?
Over 47k Members
Globally trust DMI to progress their career.
of our members have said that our course has had a positive impact on their career.
of our members have been promoted after completing one of our courses.
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
We get you in the game
Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.
Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.
When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.
We've got you
We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.
Expert and engaged, our tutors come from real digital backgrounds. They know this game.
Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
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Who should take this course?
This program is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.
Do I need to have a marketing background?
Anyone can apply for the Professional Diploma in Strategy and Planning. A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.
Where will my qualification be recognized?
Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
How much will the course cost?
The Professional Diploma in Digital Strategy and Planning costs to study online. This includes all course content, membership and the examination fee (first attempt only).
How is the program assessed?
The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.