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Member Stories Ade Lawal

Ade Lawal

Professional Diploma

Member since: May 2016

DMI PRO

Professional Diploma in Digital Marketing

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“My time with the Digital Marketing Institute has been enlightening - I feel more confident and more grounded in the sector now; I've expanded my understanding of things I knew (social media and SEO) to things I didn't (mobile advertising, display, Adwords and Google Analytics)..”

Tell us a bit about your experience before the Digital Marketing Institute 

I've always been interested in the digital scene, my background has always been in writing and copywriting so with the emergence of social media, producing content always came easy to me.

Since completing the course in the Digital Marketing Institute, how has your Career progressed? 

My career has progressed massively, initially I wanted my current company to sponsor my studies but having spoken with a Digital Marketing Institute agent, he advised to take the plunge myself and I did (plus they never got back to me about sponsoring and I knew time was of the essence). My current company (soon to change next Friday is ukactive - the number one not-for-profit charity organisation working in the spectrum of all things exercise, physical activity and promoting the need for the UK to halt the steed of inactivity and sedentary lifestyles).

My new role is with Ingeus - parent company to the NCS (National Citizen Service) and I'll be in charge of their communications - digital, traditional and everything in between.

How would you describe your time in the Digital Marketing Institute? 

My time with the Digital Marketing Institute has been enlightening - I feel more confident and more grounded in the sector now; I've expanded my understanding of things I knew (social media and SEO) to things I didn't (mobile advertising, display, Adwords and Google Analytics).

Definitely a sign of approval from me.